The market for mobile Wi-Fi is about to move into a new phase of growth driven by user demand for web browsing and peer-to-peer communications. Traditionally, Wi-Fi connectivity is associated with smartphones but not feature phones. Although overall handset shipments in 2009 declined compared to a year earlier, smartphone shipments increased by 17%. This growth was driven by the popularity of smartphones such as RIM’s BlackBerry and Apple’s iPhone. The number of smartphones with Wi-Fi grew an astounding 75% in 2009 as the attach rate of this feature soared.
Wi-Fi is now poised for adoption even in feature phones. Feature phones do not use an open operating system, but many still offer a web browser. The LG Arena is one of the first feature phones to support Wi-Fi for accelerated web browsing, but we expect others to follow suit. Wi-Fi is also required to enable the High Speed mode of Bluetooth 3.0. The new Wi-Fi Direct feature will enable simple peer-to-peer connection with other Wi-Fi devices, further increasing the popularity of that standard.
We believe that these trends will drive the Wi-Fi attach rate to 40% of all handsets in 2014. This attach rate translates to mobile Wi-Fi chip shipments (including combos) of 750 million units in that year, a 28% annual growth rate from 2009. These chips will generate more than $2.4 billion in revenue.
In handsets, the Wi-Fi functionality is initially delivered as a standalone chip and is gradually moving to a combo connectivity chip. Eventually the Wi-Fi functionality could be integrated with the cellular baseband chip set. We project the standalone Wi-Fi market in handsets to peak in 2012 and than start declining as this technology gets integrated into combo chips.
Currently, the leading supplier of Wi-Fi chips is Broadcom, followed by TI, Marvell, and Atheros. Broadcom and TI are also leading suppliers of combo chips and have all of the four major (Bluetooth, FM, Wi-Fi, and GPS) mobile-connectivity technologies in production. TI was the first vendor to sample a four-way combo chip, and we expect Broadcom to follow suit by the end of 2010. Consequently, both of these vendors should maintain leadership positions for mobile Wi-Fi. Atheros and Marvell have significant ongoing Wi-Fi revenue from the Nintendo DSi and Sony PSP, respectively.
Other vendors that could increase their Wi-Fi market share include ST-Ericsson, Qualcomm, and MediaTek. All of these vendors share a common trait of offering cellular baseband processors as well as all four mobile connectivity technologies. Each of these four vendors can create a handset bundle to effectively block other suppliers of Wi-Fi chips. This strategy represents the biggest threat to the current leaders of mobile Wi-Fi chips. --Jag
Jag Bolaria, senior analyst
Additional coverage of this market appears in our recent report A Guide to Mobile Connectivity Chips.
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